This undergraduate project is a line of energy drinks designed for gamers that brings an element of the video game icon Mario to life. With the tagline, “giving you the energy to level up,” the flavor, Star, is sure to give the audience a feeling of “1 up.” Power, being the high- energy blend, gives an extra boost to the user. The action-packed organic blend of Health is for those who need energy but also something a little more wholesome. The concept behind the logo and colors come from the Mario games, which use a green mushroom when he regains his health, a red mushroom to power up, and yellow stars to gain levels. This drink would be considered a collector’s item later on.